When our founders Rachael & Senyo first met at university, she had chemically straightened hair and he had a massive fro. A decade and a half later, she's gone natural and he's gone bald and they've learnt a few things about life. Whilst hair isn't everything, it's a great place to start because haircare shouldn't be stressful, but for too many families, it is. Haircare that actually cares for your hair shouldn't be revolutionary, but it is.

MORE THAN just HAIRCARE

Three years ago Ayaa Botanicals was just an idea, a few spreadsheets of ingredients and whole load of prototypes whipped up in Rachael’s kitchen.

We started with a simple belief. That our daily haircare routine should be a joyful experience, not a stressful one. That our products should be designed with excellence, sustainability and compassion. 

But we didn’t know how many others felt the same.

 The industry told us we were overthinking things, so it was beautiful to see dozens of households sign up for the consumer trials last year and hundreds you help us decide on our design direction. 

Using only clean, scientifically backed ingredients that make haircare simple shouldn't be the exception to the rule...

And with Ayaa, it isn't.

At Ayaa Botanicals we don't think you should have to choose between products that work and products that aren't toxic.

We offer clean, high performance, ethical haircare for all hair types, ages and skin conditions, so no one gets left behind.

We blend science-backed botanicals into haircare staples that transform stressful routines into calming rituals.

We’re on a mission to become the most trusted sustainable haircare brand, built hand in hand with our community.

Because we want to help you and your loved ones feel grounded and uplifted, everyday.