Three years ago Ayaa Botanicals was just an idea, a few spreadsheets of ingredients and whole load of prototypes whipped up in Rachael’s kitchen.

We started with a simple belief. That our daily haircare routine should be a joyful experience, not a stressful one.  That our products should be designed with excellence, sustainability and compassion. 

But we didn’t know how many others felt the same. 

The industry told us we were overthinking things, so it was beautiful to see dozens of households sign up for the consumer trials last year and hundreds you help us decide on our design direction. 

Now we’re inviting you to help us shape the future of hair care with us...